New Google +1 Buttons

The ubiquitous +1 buttons will soon have a new look. The updated version is available when you subscribe to the Google+ Platform Preview, at least for now.

"Following in the footsteps of our new red and white Google+ icon, the +1 button is sporting a fresh coat of paint," informs Google.


While the new buttons are more consistent and include the Google+ branding, the old buttons are more colorful and more descriptive. "+1" is bigger and more obvious in the old buttons and that made them more clickable.

Here's the tiny +1 button from Google+:


... and here's the +1 button from Google Groups:



The small +1 buttons are not legible and it's not obvious that you're supposed to click them. As Fernando Fonseca says, "I understand the need to have a button that looks like the new logo but the problem is that a white background with a thin red line is hardly eye catching and hardly says 'Click me'."

You can compare the different versions of the +1 (v1) and +1 (v2) using the corresponding sprites. I'd choose the old buttons.

Update: There's still time to improve the buttons. Share your feedback here and here.

{ Thanks, Yu-Hsuan Lin. }

Gmail's New Loading Screen

Sometimes little things can make a difference. Gmail's updated loading screen makes Google's mail service look more like a native app and the transition to the actual interface is much smoother. The progress bar and the "loading" message are now centered and no longer look like an afterthought.


In the new Gmail interface you'll also see the loading page when you pick a different theme and that's annoying.

If you have a slow internet connection, you can enable the "inbox preview" lab feature to see a preview of the inbox while you wait for Gmail to load.

{ Thanks, Herin, James, John and Jonah. }

Google's Thank You Notes

Google sometimes displays some annotations below search snippets. Showing that one of the people you trust +1'd a page is useful and might help you decide to click a search result.

Now Google also adds a link that lets you send a thank you note to the person that +1'd page: "Your +1 helped me find this. Thank you!". It's a cute idea and this also helps Google find the recommendations that were really useful, but the links clutter Google's results pages. Maybe Google could show the "thank you" link when you +1 the page.



Another issue is that social annotations aren't necessary when it comes to the top result for a navigational query. Most people that search for [Yahoo] want to visit Yahoo's homepage or use services like Yahoo Mail, Yahoo News, so the annotations for these results are unnecessary. It's probably a better idea to show the annotations less often and only for the results that deserve to be highlighted.

{ via Search Engine Roundtable }

The Google+ Upgrade

After a strong start, Google+ could have lost its momentum, at least if we are to believe ComScore's numbers. "According to comScore, Google+ users averaged only three minutes on the site during January, a pittance compared to Facebook's average of 405 minutes per visitor."

That's a really low number, but I'm not sure it's accurate. Google+ is not a separate service like Google Finance or Google Scholar, it's the social fabric from many Google products. Below Google's navigation bar, there's always a share box and a notification button that lets you read comments and post your replies without visiting Google+. Google's search results include pages shared by your Google+ circles, YouTube's homepages shows videos shared by the people you follow in Google+ and many pages have +1 buttons. You're using Google+ even you're not visiting plus.google.com and that's because Google+ is an upgrade, not a new product.

"This is just the next version of Google. Everything is being upgraded. We already have users. We're now upgrading them to what we consider Google 2.0," says Vic Gundotra, Google VP.

Google's bet is so significant that Google+ simply can't fail. Google+ is just a fancy name for a new Google that knows more about you, so that it can offer a more personalized experience. Upgrading to Google+ will offer better search results, better ads, simple ways to share content, collaborate and communicate with the people you care about. It's the same Google made more powerful by a social upgrade.

Audio Books in Google Play?

It looks like Google Play, the unified online store launched yesterday, could add a new type of digital content: audio books. The Google Play help center includes an empty page titled "Audio Books".


There are also two genres with a similar name: "audio books" and "audiobooks", but the ebook store doesn't include audio books. Genres could be automatically generated.


Google has recently registered a lot of domains like googleplaymovies.com, googleplaynewspapers.com, googleplaymagazines.com, googleplaytv.com and this suggests that Google Play could offer subscriptions for magazines, newspapers and TV shows.

{ Thanks, Joel. }

YouTube Preview

YouTube started to roll out a few features that will make it easier to preview videos and to quickly jump to a certain scene. Just mouse over the seek bar and you'll see a thumbnail of the frame you've selected. The thumbnail is updated almost instantly when you pick a different frame.


This feature is obvious and you'll certainly notice it. There's also a way to preview multiple frames: just drag the handle along the seek bar and YouTube will "show a filmstrip of thumbnails of previous and upcoming scenes".


For movies and other videos longer than 90 minutes YouTube added a more advanced feature: a second seek bar that lets you preview one and a half minutes of video one second at a time.


These features aren't available to everyone yet, they'll be slowly rolled out in the coming weeks. For now, they only work in the Flash player. If you want to try them, they're enabled for videos longer than 90 minutes. Here's one of them:

Bring Back Keyword Highlighting to Google Cache

For some reason, Google's caching feature is more and more difficult to use. The "cached" link is hidden inside the Instant Preview box and it's no longer available in the mobile interface.


Now the keywords from cached pages aren't highlighted if you are logged in. Search pages use encrypted connections (HTTPS) when you're logged in and this disables referrals, so that's probably the reason why Google no longer includes the query in the cached pages URLs. Google suggests to sign out and you can also use a different browser or the private browsing mode, but there's another way to bring back keyword highlighting:

- click the "similar" link in the Instant Preview box instead of clicking "cached"

- replace "related" with "cache" in the URL and press Enter.

If there's no "similar" link, you can copy the query, go to the cached page and paste the query in the address bar between "+" and "&cd=".


There's also a cool Chrome extension called MultiHighlighter, but you need to copy the query, visit the page, press Ctrl+Shift+A and paste the query. If you use Internet Explorer, Google Toolbar has a cool highlighting feature.