In-app Subscriptions in Google Play

[This post is by Ibrahim Elbouchikhi, Product Manager on the Google Play team. —Dirk Dougherty]



We launched In-app Billing on Google Play a year ago to give developers more ways to sell and engage users over the lifetime of their apps. Since the launch, In-app Billing has been extremely successful in helping developers monetize their apps through try-and-buy, virtual goods, upgrades, and other popular business models. Today, 23 of the 24 top-grossing apps in Google Play use In-app Billing, and the total revenue generated from in-app purchases exceeds revenue from traditional app purchases.



We’re now taking In-app Billing further by adding another important business model — subscriptions. Starting today, developers can use In-app Billing to sell monthly or annual subscriptions from inside of their apps. All subscriptions are auto-renewing, for every app and game and every type of subscription product. Developers just set the price and billing interval and Google Play manages the purchase transactions for them, just as it does for other in-app products and app purchases.



For users, Google Play provides a familiar and convenient purchase experience, highlighting subscription details such as price and billing interval before continuing with purchases. After the transaction, Google Play manages recurring billing and keeps users informed of new charges, sending them an email with each renewal. At any time, users can visit My Apps in the Play Store app to view their subscriptions and cancel any subscription as needed.

While making it easy for developers to offer a great purchasing experience, our subscriptions are also designed for flexibility. Developers can use them to monetize premium dynamic content such as journals and magazines, but they can also use them to sell access to bundled products, game levels, music and video content, value-added services, or any other digital content.



Building on Google Play’s strength as a truly cloud-connected experience, developers can offer users the ability to carry their subscriptions across multiple properties, services, or campaigns. To make this easier, we’re introducing an HTTP-based publisher API through which enterprise-scale backend servers can validate or cancel subscriptions. Using this API, for example, developers can extend access from their Android apps to their web properties, based on subscriptions that are purchased on Google Play.



In the coming days, several developers will be launching apps with Google Play subscriptions and we expect many more to follow. Glu Mobile is launching updated versions of its top Android titles, including Frontline Commando, offering subscriptions through custom VIP currency packages. "We're using Google Play subscriptions to offer consumers a compelling value and a single currency which they can use across Glu’s most popular titles” says Niccolo de Masi, CEO of Glu. “We're excited to bring these capabilities to our Android users and we believe that Google Play subscriptions will fuel further growth in our business."



If you’re a developer, you can get started with subscriptions right away by reading the In-app Billing documentation and downloading the updated sample app. If you are already using in-app billing, you’ll find that adding support for subscriptions is straightforward and involves only minor changes to your code.



You can publish your updated apps and subscription products as soon as you are ready. We’ve already rolled out client support to most Android devices worldwide, so any user with Google Play 3.5 or higher installed can buy subscriptions starting today.



We’re looking forward to seeing how you use subscriptions in your apps!

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+Android Developers

Googlepedia

As previously anticipated, Google introduced Knowledge Graph, a new way to handle queries that replaces keywords with objects. It's like replacing a dictionary with an encyclopedia.

"The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that's relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do," explains Google.

For now, you'll only notice a new info pane in the right sidebar that shows more information about your query. Google's graph has 500 million objects and 3.5 billion facts, so you'll see the new section quite often. Google shows a small thumbnail, a snippet from a Wikipedia article, a few relevant facts and some related queries. It's just like a Wikipedia infobox automatically generated using data from the Web and that's smart enough to only show important facts and hide the things people won't need.

The new info panes will also help users disambiguate queries just like Wikipedia's disambiguation pages help users find the right articles.

Wikipedia's internal links help you find other interesting articles. Google also adds links to all the other objects from the graph.

Some may say that Google borrowed too many ideas from Wikipedia, but that's one step that could help search engines evolve. Understanding the relation between entities and learning their attributes allows Google to answer more complicated questions and get better search results. As Mashable says, "the transition from a word-based index to this knowledge graph is a fundamental shift that will radically increase power and complexity."

Google "begun to gradually roll out this view of the Knowledge Graph to U.S. English users. It's also going to be available on smartphones and tablets". If you don't see the new features yet, check back later.

{ Thanks, David. }

New Interface for the Google Q&A OneBox

Google's OneBox for instant answers has a new interface that emphasizes the results. Google now displays the answer on the first line and the font size is bigger.

The Q&A OneBox now shows multiple answers for questions like [What is the cast of The Help?] or queries like [the dictator actors].

Until now, Google used the following template: "Best guess for ... is ...".

Just because Google no longer mentions that the answer is a "guess" doesn't mean that it's always accurate.

Research Sidebar in Google Docs

Google Docs has a new feature that lets you find more information about some of the words from a document and also add content from the Web. The research sidebar can be enabled from the Tools menu or by using the shortcut Ctrl+Alt+R (Cmd +Opt+R for Mac). You can also select one or more words from the document, right click and select "Research" from the menu.

The sidebar includes the top Google search results, image search results, facts, maps, reviews and famous quotes. Click the icon from the search box to restrict the results to images and quotes.

When you mouse over a Web search results, you can preview it, insert a link or cite it. For example, you can select "Google" from a document, press Ctrl+Alt+R, mouse over the top result and click "insert link" to add a link to Google's homepage.

Restrict the results to images to quickly add an image using drag and drop. Google also has a specialized search engine for quotes and you can also add them to your document.

Search for a famous person, a place, a concept or any other entity and Google will display a list of attributes above the search results.

Maybe Google will also add features like translation and definitions to the research sidebar, so you can quickly find them.

{ Thanks, Scott and Evan. }

Google Tests a New Interface for Info Panes

Last year, Google started to test a new sidebar that offers useful information about your query. As the Wall Street Journal mentioned in a recent article, Google will soon "present more facts and direct answers to queries at the top of the search-results page". There's a large database of entities and each one has a list of relevant attributes.

For example, you could search for [California] and Google displays the capital of the US state, a list of important cities, attractions, the Secretary of State, a map and a snippet from Wikipedia. Google continues to test the info panes, but the interface has been updated, the main thumbnail is smaller and there's more information that's displayed. For singers, Google displays a long list of songs and some important albums.

Google's experimental sidebar is similar to Wikipedia's infobox, "a fixed-format table designed to be added to the top right-hand corner of articles to consistently present a summary of some unifying aspect that the articles share and sometimes to improve navigation to other interrelated articles". It includes structured information about your query, related queries and links to all the topics that are mentioned. Google will look more like an encyclopedia.

{ Thanks, Anirban. }

Shop and travel smarter with Google Maps 6.7 for Android - now with Google Offers and indoor walking directions

(Cross-posted on the Lat Long Blog)

Wherever you are, Google Maps for Android helps you get around and discover new places. Today with the 6.7 release we will help you find offers from nearby businesses in the U.S. -- everything from restaurants, to salons, to city tours. Also, we’ve added indoor walking directions in the U.S. and Japan, plus 360-degree interior photos of businesses, to help you intrepidly make your way indoors and out.

Discover great offers near you
Today, in the U.S. only, we’re launching a way to discover nearby Google Offers in Google Maps for Android. To see great deals near you, tap on “Maps” to open the dropdown menu and then tap on “Offers.” If you see something you like you can click on it to learn more. Some Google Offers can be purchased and saved for later while others are immediately available for free. With free Google Offers, press “Use now” to redeem instantly or “Save for later” for future use. You can also opt-in to receive notifications in the app when there are offers near you.

Explore the great indoors with walking directions and Business Photos.
Since we launched indoor maps in the U.S. and Japan in Google Maps for Android last November, business owners have been adding their floor plans to our maps with Google Maps Floor Plans. Today, we are launching indoor walking directions for participating venues in these countries. This will help you get directions not only to a building’s front door, but also through those doors to the places where you want to go inside.

Get Indoor walking directions in indoor maps (photo: Macy’s San Francisco)

With Google Business Photos you can explore panoramic photos of the inside of a business from the palm of your hand. Now you can get a feel for a restaurant or store inside as well as outside using Street View technologies. To access these 360-degree panoramic views, look for the “See Inside” section on the Place page of select businesses.

See the interior of participating businesses with Business Photos (photo: Toyjoy)

Download Google Maps 6.7 for Android from Google Play, and use it as your trusted guide to help you find and discover places to eat, shop and play! You can also learn more about other great features on the Google Maps YouTube channel.

Posted by Benjamin Grol, Product Manager for Google Maps for Android