Beyond Google Latitude

Joe LaPenna, from Google, wrote an interesting post on Google+ about Google Latitude and the future of location sharing. He worked on Google Latitude for 5 years and he'll take Latitude offline in one month.

"We're still working on location sharing and I'm still really happy with G+ Location. Its a rewrite of the Latitude stack but built for a world where social is a layer across all of the Google experience, not just deposited in a corner of Google Maps. In a month, when Latitude goes dark, we'll have G+ Location there, ready for us (Android is ready, iOS is on its way). And what's better is you can share your location with the people that you care about, they can see it on a map and they don't even have to do a single thing. No invites. No emails and links and websites and hooha. They just open G+ click on Location and see your happy face," says Joe.

After unfriending all the 140 people contacts from Google Latitude and switching to Google+ location sharing, Joe noticed something striking: "I don't see as many people on the map as I did before but the difference is quickly and steadily shrinking. I definitely see more people I care about now (three months after G+ Location launched) than I did right after Latitude launched. This whole process really made me aware and confident that building anew was the right thing."

I think it makes sense to move Google Latitude to Google+. Having a separate list of friends you have to manage made sense before Google+ was released, but now it's cumbersome and unnecessary. What doesn't make sense is Google's migration path: instead of adding Google Latitude's features to Google+ and providing a way to import your Google Latitude friends, Google discontinued Latitude and announced everyone that the list of friends will be deleted. Oh, and there's a Google+ location sharing feature, but it only shows a map in the Android app and you'll have to find a way to enable it and add your contacts. Why not automate my instructions from this post and why not discontinue Latitude when there's a decent replacement in all Google+ flavors?

{ via Search Engine Roundtable }

Export Google Latitude Friends

Google Latitude has been discontinued and a help center article offers more information about this. Unfortunately, there's something inaccurate: "you can't export your friend information out of Latitude".

Well, you can export your Latitude friends because they're added to a hidden Gmail group. Here's how to do that:

1. go to this Google Contacts page

2. select all contacts

3. click "More", then "Export" and click the "Export" button. You'll get a CSV file with all your Latitude friends.

4. (optional) import the contacts to Google+ and use location sharing - Google's Latitude replacement. Go to the People section in Google+, click "connect services" in the left sidebar, select "open address book" and pick the CSV file you've exported. You'll get a list of people you can add to a new Google+ circle (let's call it Latitude). Enable location sharing at the bottom of this page and restrict it to the circle you've created: pick "Custom" and select the Latitude circle. Unfortunately, Google only shows location data on profile pages and in the Locations section of the Google+ app for Android, but that may change in the future.

"Google Latitude will be retired on August 9th, 2013. Products being retired include Google Latitude in Google Maps for Android, Latitude for iPhone, the Latitude API, the public badge, the iGoogle Gadget, and the Latitude website at maps.google.com/latitude. We'll delete your list of friends on Latitude. You won't be able to see or manage friends. Any existing friends will no longer see your location in Google Maps for mobile on Android, Latitude for iPhone, the public badge, the iGoogle Gadget, and the Latitude website at maps.google.com/latitude, if you continue to use these products," says Google.

Location History will continue to be available, since it's used by Google Maps, Google Earth and Google Now. "Google Location History is an opt-in feature that allows you to store your past Google location history and see it on a Google Map or in Google Earth. Your Location History is visible only to you." Location Reporting will also be available, since it "allows Google to periodically store and use your device's most recent location data in connection with your Google Account".

Google Latitude Check-ins

Google Latitude is useful if you want to share your location with a group of friends, but not everyone wants to do that. As Foursquare's success showed, people want to manually "check in" and only share some of the places they visit.

To make Google Latitude more useful and to better integrate it with other social services, Google added support for check-ins. "You can still use Latitude to automatically update and share your location, but check-ins let you add context to the location — like captions to a photo," explains Google. It's an opportunity to improve Google Maps by sharing your favorite places, which could also make social recommendations better.


Check-ins connect locations to places and they're better suited for sharing because there's no real-time tracking involved. Google says that check-ins will be added to your Google Buzz stream and you can share them with your friends, make them public or private. There are some additional features that help you use check-ins: notifications to check in at a nearby place once you arrive, automatic check-ins at specific places, the option to check out and status level (visitor/Regular/VIP/Guru). Google Places pages include information about your check-ins, your friends' check-ins and your status.

Check-ins are supposed to work if you use the latest version of Google Maps for Android. If you use an iPhone, you should see a new version of the Latitude app in the near future. I've installed Google Maps 5.1 for Android, but I couldn't find the new features.

Google says that there are 10 million active Latitude users. Check-ins could attract new users and make Google's social services more popular.

Ironically, check-ins were made popular by Foursquare, a startup created by Dodgeball's founder and former Google employee Dennis Crowley. Dennis quit Google two years after Google acquired Dodgeball. "The whole experience was incredibly frustrating for us - especially as we couldn't convince them that dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the mobile + social space."

{ Thanks, Michael. }